John Serdan

John Serdan

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Born in Velika Pisanica, Croatia 07/29/1939. It was then Yugoslavia. When he was a young boy during WWII, his family was forced to leave their home and flee to refugee camps traveling by wagons, foot and crowded trains, all in fear. They ended in Germany. After living for some time in Germany, they were able to obtain visas to Venezuela. This is where he spent most of his youth. When he was 18 years old he was able to come to the US, after his parents came here, obtained employment and were then able to sponsor him.

He then met the love of his life, Gwendolyn Aileen Doehler and they married 08/26/1961. They moved to West Bend in 1966 and here they raised their family.

John was a successful salesman most of his working life, as he had a passion for getting to know people and helping them meet their needs. Him and Gwen opened Video Plus in 1984 and eventually owned 7 locations throughout Southeast WI. He was still working in the last days of his life for Penny Mustard in Menomonee Falls, WI. He had a very close relationship with the owners and his co-workers, as they were like a second family to him.

John was a caring, generous and wise father. He worked hard to give his children the best life possible. He loved his grandchildren deeply and was very often at their concerts, sporting events, and was also their chauffeur to and from school and practice. They shared a special relationship with him. He will be missed greatly.

He passed away peacefully, after a long battle with prostate cancer, at Kathy Hospice on
07/18/2019 surrounded by his loving family.

John is survived by his daughter Theresa (Neil) Narveson, sons Mark (Melissa), and Brad, grandchildren; Andrea, Lindsey and Justin Narveson, Megan and Mitchell Serdan, brothers-in-law Gary Christensen and Dale Doehler. He was preceded in death by his wife Gwendolyn Serdan, parents Joseph and Katarina Serdan, sisters Ann Horwath and Maria Schissler, Katarina Ibric, brothers-in-law Andrew Horwath, John Schissler and Rudy Ibric.

The family would like to thank Dr. Mooney and Staff at Kathy Hospice for the compassionate care he received.

A Celebration of Life will be held on August 24th at Jansen Family Park (3745 Schuster Dr. West Bend, WI 53095) from 5:00-9:00pm.
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Service Details

  • Visitation

    Saturday, August 24th, 2019 | 5:00pm - 9:00pm
    Saturday, August 24th, 2019 5:00pm - 9:00pm
    Jansen Family Park
    3745 Schuster Dr
    West Bend, WI 53095
    Get Directions: View Map | Text | Email


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Your Penny Mustard Family

Posted at 10:06am
John was a very special man & dear employee. He will be greatly missed. We are keeping him & his family in our thoughts & prayers. Rest In Peace.
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Your Penny Mustard Family purchased flowers for the family of John Serdan.

Cindy Schaalma

Posted at 02:30pm
Hello Gwen, It's been years but I remember working with you at Sentry Foods just about the time you & John opened Video Plus in West Bend. I remember John explaining to me what this new thing a VHS tape was and what to do with it. It all seemed so strange to me. He eventually offered me a job working in that WB store. While I declined as I was pregnant with my first, John was always nice and friendly when I would run into him over the years. I am so sorry for your loss Gwen. John was a wonderful man. He will never be forgotten.
Cindy Balistreri

Greg and Kayla Perez

Posted at 02:15am
Kayla and I have met many lights in our life. John Serdan burned of a brilliance we may not see again for some time. Seven years ago we were both fortunate to have met John as a coworker and grow to know him as one of our closest and dearest friends.
We last visited John on July 16th, 2019. While with him, we chatted, laughed and laughed some more. Soon we all began plotting out how we would sneak a delicious and much deserved bottle of wine upon our next visit. (It was a pretty good plan. We may or may not have done that before.)
Our talk eventually turned serious for all of three minutes before I asked John for what we now call one of our greatest memories with one of our greatest friends. It was time for a picture.
After a “run-of-the-mill” photo we quickly collaborated for one more picture. The moment was captured and now resides on our wall of greats.
We are both so eternally grateful for that evening. John shared the thoughts, beauty, and blessings of being able to watch his family grow and bloom. John shared that while he was perfectly open to accepting where he stood in the moment it didn’t erase the fact that he had so much more he wanted to learn and experience. Then we all shared a brief moment of serious silence before John made a statement only a man of John’s profound life long experiences and huge heart could make.
“Life is a great many things. But the last thing it should ever be is a pity party.” JS
We love you John. See you soon great friend.
Greg and Kayla Perez

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